Having a strong vision, clear mission, and engaging purpose have never been as crucial as now. Although you may wonder, what exactly are the definitions of vision, mission, purpose and more? Here we go!
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In the new evolving economy, branding is an extension of the organization's true essence. Purpose corresponds to why - why is this important for us? Why are we doing this? Your answer needs to be beyond yourself, beyond your organization. That is when meaningfulness kicks in.
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